The Influence of Brand Image, Product Quality and Price on Samsung Smartphone Product Purchase Decisions (Case Study on Employees of PT Angkasa Pura Aviasi Kualanamu International Airport)

Brand image, product quality and price get a positive impression from the majority of respondents significance value 0.000, 0.001 0.000 respectively. From brand image variable, it can be seen that agree Samsung smartphones have good reputation are innovative, thereby increasing employee confidence. The variable states considered to performance attractive in accordance with what is needed by employees. affordable prices products purpose this study find out analyze whether an influence on purchasing decisions for smartphone products. used were employees PT Angkasa Pura Aviasi Kualanamu International Airport. This uses quantitative approach multiple linear regression analysis. total population at Putra Airport 544 Where research who whose number not identified so sample was 108 company. results indicate significant